Service Graphics, the St Ives Group-owned large format printer, has selected Drytac’s ReTac Smooth 150 permanently peelable film for wall graphics applications for a prestigious Rugby World Cup 2015 branding project at Wembley Stadium.
The extensive work – which totalled 3,500 sq m of graphics – was printed and installed in nine days. The resulting graphics will remain in place throughout the tournament, which ends on October 31.
John Dooley, Account Director at Service Graphics, explained: “As the incumbent graphics supplier to Wembley Stadium, we were invited to pitch for the project to rebrand the exterior of the venue for the Rugby World Cup 2015. We won the contract and were responsible for printing and installing all exterior graphics, while ensuring that all non-tournament branding was covered up.”
“To meet the requirements set out by Wembley Stadium – and given the high-profile nature of the project – we needed a printable film that would stay in position, have no show through, could guarantee a clean removal and carried a Class 0 Fire Rating.”
This 150µ matte white polymeric PVC is coated on one side with a pressure-sensitive permanently peelable adhesive and has been specifically designed for high vibrant print quality graphics. The film is printable by solvent, eco-solvent, HP Latex, and UV inkjet techniques, and is easy to apply and easy to remove or move.
The thickness of the ReTac Smooth 150 material lends itself perfectly to rigid print applications and – with its Class 0 Fire Rating – is ideal for applications in public areas requiring compliance with strict fire regulations.
Dooley added: “We received samples of Drytac ReTac Smooth 150 for testing. The results confirmed that ReTac Smooth 150 was the right product to meet our requirements.”
Once printed, the giant graphics were applied by Service Graphics’ installation team using a mechanical platform. Dooley said: “The installation of Drytac’s ReTac Smooth 150 film was incredibly straightforward and ultimately the decision-makers at Wembley Stadium were thrilled with the results.”
Steve Broad, Sales Director for Drytac Europe, commented: “We’re delighted that ourReTac Smooth 150 film was selected for such a prestigious and high-profile project. It has been designed to meet the precision needs of companies such as Service Graphics and is becoming ever-more popular among our customer base. This high-quality film is easy to apply, easy to remove and – crucially – leaves zero residue.”
About Service Graphics
As the UK’s largest provider of high-impact visual communications, we have a long and proven track record of producing and installing work to the highest possible standard. We operate across a wide variety of sectors and, whatever the size or scale of the project, we have the solution. Established in 1961, our goal is to provide professional streamlined visual solutions for all communication executions. We bring technical knowledge, innovative thinking and a dynamic approach to every project, bringing ideas to life and delivering them with maximum impact. With four sites across the UK, we have the scope and infrastructure to develop, produce, deliver, and install visual projects. Service Graphics is part of the Marketing Activation Division of St Ives Group, the UK’s leading provider of marketing and communications solutions renowned for its strategic vision and insight.
